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Custom Audience http://customaudience.com The Next Generation of Lead Technology Fri, 09 Feb 2018 12:20:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 139520882 Personally Identifiable Information http://customaudience.com/2018/02/09/personally-identifiable-information/ http://customaudience.com/2018/02/09/personally-identifiable-information/#respond Fri, 09 Feb 2018 12:20:33 +0000 http://customaudience.com/?p=1436 directly from the DOL……..

Guidance on the Protection of Personal Identifiable Information

Guidance on the Protection of Personal Identifiable Information

Personal Identifiable Information (PII) is defined as:

Any representation of information that permits the identity of an individual to whom the information applies to be reasonably inferred by either direct or indirect means. Further, PII is defined as information: (i) that directly identifies an individual (e.g., name, address, social security number or other identifying number or code, telephone number, email address, etc.) or (ii) by which an agency intends to identify specific individuals in conjunction with other data elements, i.e., indirect identification. (These data elements may include a combination of gender, race, birth date, geographic indicator, and other descriptors). Additionally, information permitting the physical or online contacting of a specific individual is the same as personally identifiable information. This information can be maintained in either paper, electronic or other media.

Department of Labor (DOL) contractors are reminded that safeguarding sensitive information is a critical responsibility that must be taken seriously at all times. DOL internal policy specifies the following security policies for the protection of PII and other sensitive data:

  • It is the responsibility of the individual user to protect data to which they have access. Users must adhere to the rules of behavior defined in applicable Systems Security Plans, DOL and agency guidance.
  • DOL contractors having access to personal information shall respect the confidentiality of such information, and refrain from any conduct that would indicate a careless or negligent attitude toward such information. Contract employees also shall avoid office gossip and should not permit any unauthorized viewing of records contained in a DOL system of records. Only individuals who have a “need to know” in their official capacity shall have access to such systems of records.

The loss of PII can result in substantial harm to individuals, including identity theft or other fraudulent use of the information. Because DOL employees and contractors may have access to personal identifiable information concerning individuals and other sensitive data, we have a special responsibility to protect that information from loss and misuse.

With these responsibilities contractors should ensure that their employees:

  • Safeguard DOL information to which their employees have access at all times.
  • Obtain DOL management’s written approval prior to taking any DOL sensitive information away from the office. The DOL manager’s approval must identify the business necessity for removing such information from the DOL facility.
  • When approval is granted to take sensitive information away from the office, the employee must adhere to the security policies described above.

Contractors should ensure their contract employees are aware of their responsibilities regarding the protection of PII at the Department of Labor. In addition to the forgoing, if contract employees become aware of a theft or loss of PII, they are required to immediately inform their DOL contract manager. In the event their DOL contract manager is not available, they are to immediately report the theft or loss to the DOL Computer Security Incident Response Capability (CSIRC) team at dolcsirc@dol.gov.

Source: DOL – click here

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Ecom Capital Partners Invests in PBM http://customaudience.com/2018/01/25/ecom-capital-partners-invests-in-pbm/ http://customaudience.com/2018/01/25/ecom-capital-partners-invests-in-pbm/#respond Thu, 25 Jan 2018 11:03:32 +0000 http://customaudience.com/?p=1305 Over the course of 2017 Ecom Capital Partners based in Lewes, Delaware completed due diligence, market assessment and finalized negotiations to bring a fresh new platform offering a multitude of business sectors in the United States the opportunity to rapidly expand by leveraging big data technology, artificial intelligence and consumer behavioral science.



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Facebook Best Practises http://customaudience.com/2018/01/24/facebook-best-practises/ http://customaudience.com/2018/01/24/facebook-best-practises/#respond Wed, 24 Jan 2018 10:14:00 +0000 http://customaudience.com/?p=1163 Reggie Nicolay shares his top3 tips for facebook advertising

Tip 1: Target the right audience.
Creating a custom audience on Facebook is incredibly easy and one of the most powerful social advertising tools around. In just a few minutes, you can create an ad, select a target audience, and have your message delivered to the exact group you want to reach. First, assign a Lifetime Value (LTV) to each contact on your “sphere of influence” list—a 1-5 value denoting what that customer has brought to your business (i.e., a transaction has more value than one that has done nothing). Facebook will weigh your contacts according to the LTV, getting your message in front of new people with similar characteristics to your highest value contacts.

Tip 2: Keep your form simple.
Avoid overwhelming audiences by asking too many questions on your form. Irrelevant questions may lead to frustration, prompting the person to abandon the effort before completion. Try to limit the options to three or four, where the viewer can choose options.

 Tip 3: Automate when possible.
Imagine the power of a lead system that would automatically add your Facebook leads as new contacts in Salesforce, or as new entries on a Google sheet, or even as new contacts in your Mailchimp list, ready to be triggered by an autoresponder campaign. Zapier connects over 900 web apps, so you can automate tasks and create workflows between your favorite tools. Instead of copying and pasting data, you can automatically send information from one business productivity tool to another.
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Forbes – People Based Marketing http://customaudience.com/2018/01/22/wordpress-resources-at-siteground/ http://customaudience.com/2018/01/22/wordpress-resources-at-siteground/#respond Mon, 22 Jan 2018 13:50:37 +0000 Julian Mitchell (Forbes Contributor) tells the world that minimalist marketing strategies are key to brand survival in 2018. Prospects have had enough of email bombardment and need to be addressed on an individual basis – relevant the their individual interests. Prospect interaction must be non-intrusive and an overall enjoyable experience.

Here’s an extract that highlights the benefits and future trends of our technology


How does this technology make brands smarter marketers and what are the keys to effectively reaching today’s digital consumer? 

Ryan Urban: This technology advances the industry in three ways:

  1. Helping Clients Understand Their Audience On All Devices 

For many, cookie marketing is still the gold standard of identification. But, in the age of personalization, it’s time to move away from the half-baked tool. Brands must understand how to market to actual humans, not just their trail of computer crumbs. The first step in executing a PBM campaign is getting users to self-identify. Well-timed email capture techniques with relevant messaging can help you identify more than half of your traffic. Then, brands can spend ad dollars more efficiently, collate a smart view of your customer and track them across their smartphone, computer, tablet and any other device they may use — an imperative step as 40 percent of consumers use more than one device in the conversion process.

  1. Humanizing Brands To Connect With Real People

A crucial part of an excellent PBM strategy is understanding intent through digital body language — the same way a person’s body language dictates their interest while shopping at a brick and mortar — and examining how they react to different kinds of products and messaging. Have they zoomed in on certain products? Checked out sizes and colors? Highlighted a product name to comparison shop? These all indicate intent to purchase or abandon the site, and they all represent a good reason to engage with this consumer.

  1. Sending The Right Messages At The Right Time

To successfully execute email campaigns, marketers must connect each visitor’s digital behavior across devices in real time. When a user visits a category or a product page, the email they receive should reflect that. Whether they add an item to their cart, consume a specific piece of content or make a purchase — all of those behaviors demand separate, uniquely designed emails. The unspoken truth is that nobody wants impersonal contact, no matter the format. We all want to feel special, unique and cared for. Behavioral, people-based marketing does just that. As we move into this user-centric marketing ecosystem, everything that brands do must start and end with the user in mind or they must be prepared to face significant losses.


Read the full article here

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Super Scrubbing http://customaudience.com/2018/01/10/three-logic-separation/ http://customaudience.com/2018/01/10/three-logic-separation/#respond Wed, 10 Jan 2018 07:59:28 +0000 UnsubCentral, a PostUp company, and performance-marketing veteran, today announces its Super Scrubbing service, which allows marketers to compare and scrub multiple lists, prioritize partners, ensure email list data security, maintain opt-out compliances and protect brands from irreparable harm.

This solution enables one-to-one people based marketing by preventing different affiliates from sending equivalent email offers to the same consumer. By managing data, the Super Scrubber allows brands and advertisers to market only relevant information, eliminating unnecessary or redundant emails that will annoy or confuse consumers.

read the full article here

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Navigating New World of PBM http://customaudience.com/2018/01/09/specular-multi-purporse-review/ http://customaudience.com/2018/01/09/specular-multi-purporse-review/#comments Tue, 09 Jan 2018 08:01:28 +0000

“Arguably one of the hottest trends in marketing, people-based marketing originated from Facebook, announced as a new concept in September of 2014 thanks to its Atlas ad server (which Facebook acquired just a year earlier from Microsoft, who a few years earlier acquired via its acquisition of aQuantive). At the time, people-based marketing primarily translated to moving from targeting anonymous cookies and devices, and rather use a persistent ID that transcended cookies and devices to represent a person—one who consumed content across many browsers and devices.”

Chuck Moxley

read the full article here

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Artificial Intelligence for Marketing http://customaudience.com/2017/09/21/we-focus-on-business-web-pages/ http://customaudience.com/2017/09/21/we-focus-on-business-web-pages/#respond Thu, 21 Sep 2017 08:00:36 +0000

SAN FRANCISCO, Sept. 20, 2017 /PRNewswire/ — Blueshift, the leader in Artificial Intelligence (AI) Powered Marketing across all channels, today announced the general availability of AI-Powered Live Personalization on websites & mobile apps. Along with previously announced capabilities for marketing applications like Email, Mobile Push notifications and SMS, the new release enables multiple marketing & product teams to operate on a unified customer view, driving AI Powered customer journeys across every channel.

read the article here

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