Navigating New World of PBM

“Arguably one of the hottest trends in marketing, people-based marketing originated from Facebook, announced as a new concept in September of 2014 thanks to its Atlas ad server (which Facebook acquired just a year earlier from Microsoft, who a few years earlier acquired via its acquisition of aQuantive). At the time, people-based marketing primarily translated to moving from targeting anonymous cookies and devices, and rather use a persistent ID that transcended cookies and devices to represent a person—one who consumed content across many browsers and devices.”

Chuck Moxley

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