Ecom Capital Partners Invests in PBM

  • Posted by admin
  • On January 25, 2018
Over the course of 2017 Ecom Capital Partners based in Lewes, Delaware completed due diligence, market assessment and finalized negotiations to bring a fresh new platform offering a multitude of business sectors in the United States the opportunity to rapidly expand by leveraging big data technology, artificial intelligence and consumer behavioral science.    
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  • Posted by admin
  • On January 24, 2018
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Reggie Nicolay shares his top3 tips for facebook advertising

Tip 1: Target the right audience. Creating a custom audience on Facebook is incredibly easy and one of the most powerful social advertising tools around. In just a few minutes, you can create an ad, select a target audience, and have your message delivered to the exact group you want to reach. First, assign a Lifetime Value (LTV) to each contact on your “sphere of influence” list—a 1-5 value denoting what that customer has brought to your business (i.e., a transaction has more value than one that has done nothing). Facebook will weigh your contacts according to the LTV, getting your message in front of new people with similar characteristics to your highest value contacts. Tip 2: Keep your form simple. Avoid overwhelming audiences by asking too many questions on your form. Irrelevant questions may lead to frustration, prompting the person to abandon the effort before completion. Try to limit the options to three or four, where the viewer can choose options.
 Tip 3: Automate when possible. Imagine the power of a lead system that would automatically add your Facebook leads as new contacts in Salesforce, or as new entries on a Google sheet, or even as new contacts in your Mailchimp list, ready to be triggered by an autoresponder campaign. Zapier connects over 900 web apps, so you can automate tasks and create workflows between your favorite tools. Instead of copying and pasting data, you can automatically send information from one business productivity tool to another.

Facebook Best Practises

Forbes – People Based Marketing

  • Posted by admin
  • On January 22, 2018
Julian Mitchell (Forbes Contributor) tells the world that minimalist marketing strategies are key to brand survival in 2018. Prospects have had enough of email bombardment and need to be addressed on an individual basis – relevant the their individual interests. Prospect interaction must be non-intrusive and an overall enjoyable experience. Here’s an extract that highlights […]
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  • Posted by admin
  • On January 10, 2018
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UnsubCentral, a PostUp company, and performance-marketing veteran, today announces its Super Scrubbing service, which allows marketers to compare and scrub multiple lists, prioritize partners, ensure email list data security, maintain opt-out compliances and protect brands from irreparable harm. This solution enables one-to-one people based marketing by preventing different affiliates from sending equivalent email offers to the same consumer. By managing data, the Super Scrubber allows brands and advertisers to market only relevant information, eliminating unnecessary or redundant emails that will annoy or confuse consumers.

read the full article here

Super Scrubbing

Navigating New World of PBM

  • Posted by admin
  • On January 9, 2018
“Arguably one of the hottest trends in marketing, people-based marketing originated from Facebook, announced as a new concept in September of 2014 thanks to its Atlas ad server (which Facebook acquired just a year earlier from Microsoft, who a few years earlier acquired via its acquisition of aQuantive). At the time, people-based marketing primarily translated to […]
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